The Company's Beginning

Pictured above is an early packaging design.

Pictured above is an early packaging design.

Genesis Foods is a small company based in London and was founded in January 2016 by co-founders Joe Barrow and Emily Lavis. We started off selling Europe's only keto-friendly meal replacement but soon expanded our range to include a high-quality complete meal replacement with optimal nutrition, a low GI, and no maltodextrin!  

Joe has had an interest in complete meal replacements since 2012 and began looking into making his own recipe from October 2015, being active on the soylent subreddit as IcyElemental since January 2016. After discussing this with Emily and a few friends, he decided to look into selling his creation with Emily helping in branding and design. We began selling in July 2016, and the website went live from September 2016.

The name KetoGenesis was chosen due to the biochemical process that occurs when on a keto-friendly diet and GlycoGenesis was named based on a similar process when consuming carbohydrates. The company's original name - Genesis Food Solutions - was chosen as the food we were selling was not only a quick solution to hunger, but becomes a solution with water. After a while, this changed to the more catchy Genesis Foods.




Our Ethics


Here at Genesis Foods, we pride ourselves on putting people before profits. Well, technically we don’t make a profit as any post tax “profit” either goes back into investment or is shared between everyone working for us, but the point still stands. We’re a small business with only a handful of workers who try our best to respond quickly to customer messages and provide a simple purchasing experience. Our products are high quality and at a competitive price, featuring micronutrients in the best possible amounts and forms, and have excellent flavours and textures. We offer more flavours than any of our competitors as we realise that a liquid only diet can become a little tedious, and more flavours can help combat that.

We also provide discounts full time carers and emergancy service workers. These people are the backbone to any functioning society and we offer our discounts to them to show our appreciation for the work they do. This works by giving someone who’s qualified a unique discount code that has unlimited uses and lasts until January of the next year. If you're still in that line of work when the code expires, we'll give you a new code that will last another year. Check our discounts page to see if you're eligible.

There are also discounts for those who may have less money or may be more in need of optimal nutrition. If you receive any form of state welfare for being unemployed or temporarily unable to work, we will provide you with a similar code to those mentioned above. If you are a pensioner or are receiving welfare for a life-long disability, we offer a life-long discount code with unlimited personal uses so you don't have to worry about the hassle of reapplying for a new code. If you are unsure if you are eligible for a code or don't know if your code expires, contact us and we'll be more than happy to help.



The Environment And Us


As a fairly new company, choosing the more enviromentally conceous decisions is easier to do, and as we grow we plan on minimising our carbon footprint the whole time.  We are glad to see that other companies are starting to do the same; many governments, including the British parliament are starting to ban single-use plastic. Hopefully if these steps continue, the need for landfills will slowly become obsolete.

As for the active steps we take, our energy & gas supplier use 100% renewable energy, as does our broadband provider who also donate a portion of their profits to buying back farmland and reclaiming it for wild habitats.

We use the search engine Ecosia in our offices; they use their ad revenue to plant trees in areas where they are needed most and they have directly been responsible for 10’s of millions of trees to be planted! They are very privacy conscious and it’s amazing to think that enough people making a small change like this can lead to such a positive enviromental impact.

We avoid using as much plastic as we can and never use plastic when a non-plastic option is avaliable. Even though a lot of plastics can be recycled, that doesn’t mean they are. Only about 9% of plastics are actually recycled with most ending up in the ocean which just isn’t OK. We haven’t yet found a trustworthy supplier for our packaging that can provide plastic free bags that also guaruntees the freshness of your product; and being a small company we don’t have the ability to make substantial investments into research. Mylar is recyclable but not many places do recycle it, so please check your local authorities’ ability to process it. We recommend you reuse our bags as food storage if you’re unable to recycle them and you don’t want them in a landfill.

As for shipping, Parcelforce have their own enviromental policies, while our shipping boxes are made from recycled cardboard and therefore can be recycled itself. One change we’ve made is switching to plastic free, biodegradable tape that works by covalently bonding to the box, something that is both stronger and more enviromentally friendly than conventional tape.

It’s become commonplace for companies to add loads of leaflets offering you unrelated deals or freebies that just seem wasteful and use up paper; we minimise what goes into your orders, to the point where you have to opt into a packing slip as we know our packages are shipped all across Europe and we want to minimise fuel consumption. For the same reason we pack our orders as efficiently as we can while avoiding void fillers so our packages take up less space, and more can be packed onto the same van/plane.

Unfortunately, we’re not one of the 100 companies respnsible for 71% of global immisions so there’s only so much our little business can do; but that doesn’t mean we can’t do our part. The only way bigger companies will listen and take positive action for the climate is if we stop giving them money when there are better alternatives available, so that’s what we try to do and we encourage you to do the same.